Given the enormous size and profitability of pharmaceutical companies' plaintiffs lawyers are considering some more of their practice on drug litigation. In fact, shortly after the announcement of Merck's Vioxx recall, the big companies started aggressive media campaigns Some actors are victims of prescription drugs to bring violations. The media blitz has been non-stop. Billboards, TV, web marketing, radio and direct mail are just some of the marketingVehicles, lawyers used to try and find new cases for them are at work. Many law firms actor is no longer focusing on chasing run of the mill car accidents. Some cases have gone up, the position of pharmaceutical lawyers "to" a drug recall seeing that the future of this new practice can be shaped by its first result.
Merck decided to withdraw Vioxx, the CEO said that a voluntary recall of the appropriateCourse of action. Before pulling Vioxx from the market, Merck was spending $ 500 million a year on advertising Vioxx. Vioxx is classified as a drug, non-steroidal anti-inflammatories or NSAIDs. However, Vioxx belongs to a new family of NSAIDs such as COX-2 inhibitors. "There are many COX-2 inhibitors marketed in the U.S.: Bextra and Celebrex, the only other two.
Drug Recall
Both the number of potential Vioxx plaintiffs and award amounts of receivables are projectedextremely large. The investment bank SG Cowan recently estimated that more than 600,000 applicants could finally meet in the file Vioxx. In addition, some investment banks think that plaintiffs may need more than $ 10Billion damage in the years to come. The national TV networks have covered the withdrawal of Vioxx. A November 2004 report on the Vioxx withdrawal appeared on CBS News "60 Minutes. The CBS story implied that the U.S. Justice Department is investigatingand the Securities and Exchange Commission is looking into the conduct of Merck. Given the media coverage of the Vioxx withdrawal and the number of people who have been prescribed Vioxx, there may be many new "Drug Recall companies founded in the years to come.
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