Bindeez Product Recall - 9 hours of a crisis

"Moose Enterprise announced today the immediate withdrawal of the level of volunteering in Australia and its Bindeez Beads toy after the visit that some children, the doctor had swallowed the beads required.

As a precaution, Moose Enterprise has announced that parents and caregivers to immediately remove the children. The company said that if the product is swallowed, parents should immediately consult a doctor, even if the child does not seemnegative symptoms.

Drug Recall

Moose Enterprise said CEO Manny Stula child safety, starting with the company. To better protect the safety of children, or who come into contact in the game, the company has voluntarily withdrawn the product, and many health organizations and consumers.

Bindeez Product Recall - 9 hours of a crisis

The company's products are manufactured by internationally approved toy manufacturers in China, the independent world with international standard as describedTest. Moose Enterprise had no problems with security products, the team of the current management company bought six years ago.

The product should be immediately withdrawn from the market yesterday, and parents can get a refund, please call free 1800 303 895 or e-mail returns@moosetoys.com. For more information as soon as possible. "

This was the official explanation of the games Moose 7 November 2007 appeared a day afterrecalled on the shelves.

Bindeez can call them back?

Award-winning children's toy has been recalled because it contains a chemical that the body of a dangerous drug is metabolized, if a.

Bindeez are made in China and describes in detail what mentioned in hundreds of pearls, convulsions, stupor or coma, if eaten.

It is a blow to the company has experienced significant growth since the victory in Australia in 2007 ThuYear, the game fair and Melbourne hobby.

The announcement also affects the market shares of the world.

Shares of British toy manufacturer in the character of the group fell 22 percent after the announcement to the customer would be the Bindeez beads toys.

The group's AIM market of the London Stock Exchange and distribution in Britain and Ireland on behalf of Bindeez Melbourne Moose Enterprise.

"Character Group believes that the budgetBindeez products to British safety standards must be met.

He, however, the test group by measuring the Preventive Security, an independent laboratory and a EU toxicologist and immediately analyze the chemical composition of representative samples of the group depend Bindeez stocks in order to fully meet the security, "said a spokesperon.

Character Group share of 43 pence 146 pence.

This suggests that memory is also a suppliernegative impact on stock prices.

There was a positive moment for the producers and distributors. Parents seemed sold to law, because in the months between May and July this year, the selected lines of U.S. toy giant Mattel in question to be raised, which led to the painting.

The third was in China, found mistakes, but more than 19 million games are played throughout the world.

The Bindeez product recall that anger to fuel the fire,Motivate parents commented on the blog media.

"Why is it that many companies that make the cost of producing the least responsible for the quality of their products?" one parent said.

replaced by "Why is it always someone sick or even die before you do, why we should talk about this statement is reminded repeatedly," the manufacturer of a component without our knowledge?

In my opinion, the final quality control of the premises to be heldDealer or distributor, and we recommend that you try many Australia, to determine whether they comply with local regulations.

You are responsible for their products.

Please, please, for the sake of children, please check the products before they are offered for sale. "

Another parent said: "After I lost my daughter to do with the disappointment of one of my favorite games, and all three of my children unknowingly placed at risk, not in the wayNever risk buying a new product. "

"I have a stack of Bindeez in my house. There is no income, and many of them to" create "works of art. When I returned to my money?" said another parent.

Media containing the beads of a non-toxic glue, but the chemical in the body of gamma hydroxy butyrate (GHB), also known as fantasy or grievous bodily metabolism known known.

All Bindeez productsThe sale of the households in the game and asked to get rid of him.

What can we learn from this case study?

Bindeez are nine steps now need to minimize the risk of undermining the good reputation:

1. Engage

Responsibility, not blaming others, the parties, especially consumers.

2. A clear plan

for working with the terms of the difference, and get all the "dirty" or the negative actionsopen.

3. Rest

Business leaders must demonstrate trust, care and security in a period of uncertainty.

4. Speed ​​and accuracy

Key messages - the heart of human life - to show sympathy for the victims, the exact figures and facts that the company is to help you, and what is the call to action for concerned parents.

5. Check the media

The samples remain in the message, not speculation, not "off record" and not"Ambush".

6. Solid

The newspaper, take the point and timely.

7. With

Create a crisis, crisis, during a press conference that the measure "a lot" is the communication activity.

8. Close

Sale Point-to-date & Listen and disclosure.

9. Suitable

Initial assessment and monitoring, if necessary, any erroneous information.

Bindeez Product Recall - 9 hours of a crisis

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